Azizi, Lativa and Ariffien, Afferdhy and Sihombing, Tulus Martua (2020) Analisis Faktor yang Memengaruhi Permintaan Ekspor Cumi�Cumi Ke China (Studi Kasus: Pd Sambu Di Komplek Pelabuhan Perikanan Nusantara (Ppn) Kejawanan, Cirebon, Jawa Barat). (TA 16.16.20.42). Diploma thesis, STIMLOG INDONESIA.
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Abstract
ABSTRACT Analysis of the factors affecting the demand for squid exports to China (case study: PD SAMBU at the Nusantara Fisheries Port Complex (PPN) Kejawan, Cirebon, West Java. The significant development of squid export value by PD Sambu to China every year makes China as a the main export destination country for this fishery commodity. In order to increase the export value of squid, a proper business strategy is also needed to increase export activities, as well as to maintain market share in very competitive conditions. special export activity for the squid commodity in PD Sambu. This study uses Multiple Linear Regression Analysis and SWOT Analysis, where this study aims to determine the effect of squid prices, competitor squid prices, and the rupiah exchange rate against dollars on the export volume of squid to China by PD Sambu Cirebon and to know the steps in the development of squid exports to China by PD Sambu Cirebon. The results of this study are for the dependent variable, namely the export volume of squid to China with a value of 61.5% while 38.5% is found in other variables besides the variables contained in this study. For the variable that has the greatest influence on the export volume of squid at Sambu PD is the price variable of American competitor squid. And in the SWOT analysis, there is PD Sambu Cirebon's position in quadrant I. There are several strategies or steps in developing squid exports to China that can be applied and improved to PD Sambu based on the SWOT analysis, namely collaborating with various parties such as suppliers. fish, namely fishermen and buyers, expanding the scope of marketing the company's products, maintaining and improving the quality of frozen fish products. Keywords: Squid Exports, Business Strategy, Multiple Linear Regression Analysis, SWOT Analysis
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 07 Mar 2022 07:26 |
| Last Modified: | 07 Mar 2022 07:26 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/169 |
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