OMNI-CHANNEL LOGISTICS

Yee, Pang Mei and Heutger, Matthias, eds. (2015) OMNI-CHANNEL LOGISTICS. DHL, germany.

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Abstract

Understanding Omni-channel ............................................................................................. 3 1.1 Why Invest in Omni-channel ................................................................................ 5 1.2 Finding the Return on Omni-channel Investment .............................................. 5 Omni-channel Best Practices ............................................................................................... 7 2.1 Personalized In-store Shopping Experience ......................................................... 7 2.2 Personalized Customer Engagement Beyond the Store ..................................... 11 2.3 Case Study: Macy’s Omni-channel Journey .......................................................... 13 Omni-channel Logistics: Fulfilling the Customer Promise ................................................ 15 3.1 Enable High-performing, Cost-effective Omni-channel Fulfillment .................. 18 3.2 Enhance Speed, Flexibility, and Convenience in Last-mile Delivery ................... 24 3.3 Starting the Omni-channel Journey: Key Success Factors ................................... 28

Item Type: Book
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Unnamed user with email [email protected]
Date Deposited: 03 Apr 2023 07:43
Last Modified: 03 Apr 2023 07:43
URI: http://eprint.ulbi.ac.id/id/eprint/1807

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