Arfianto, Muhamad Rafi and Siswanto, Budi Nur and Ariffien, Afferdhy (2020) Penilaian Sistem Kinerja Perusahaan dengan Pendekatan Model Demand Chain dan Peramalan Permintaan Kopi di CV Malabar (Studi Kasus: CV Malabar, Pengalengan, Jawa Barat) (16116087) TA 16.16.21.110. Diploma thesis, STIMLOG INDONESIA.
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Abstract
vi ABSTRAK CV Malabar terletak di Desa Margamulya, Kecamatan Pengalengan, Jawa Barat yang merupakan koperasi yang mengelola lahan pertanian di pegunungan Malabar seluas 350 hektar yang terdapat 220 kelompok petani, yang berfokus pada jenis kopi arabika. CV Malabar merupakan salah satu CV yang memproduksi kopi Malabar yang banyak diminati oleh pelanggan dari dalam negeri maupun luar negeri. Sehingga membuat CV Malabar harus dapat memenuhi permintaan dari pelangganya. Untuk memenuhi permintaan dari pelanggan, CV Malabar harus memproduksi kopi, tetapi ketika proses produksi dilakukan, CV Malabar kerap kali tidak memperhatikan perhitungan produksi kopi, sehingga hasil produksi berlebih dari permintaan pelanggan. Maka dari permasalahan tersebut CV Malabar harus melakukan penilaian kinerja. Untuk melakukan penilaian kinerja didukung dengan penerapan manajemen demand chain untuk memahami kebutuhan konsumen dan menjaring konsumen sebanyak mungkin sehingga kapasitas perusahaan CV Malabar dapat dioptimalkan. Selain bagian marketing yang memiliki perananan penting, beberapa divisi yang lain harus saling berkoordinasi sehingga organizational trust dapat dikembangkan untuk menjamin kualitas dan hubungan dengan pelanggan. Namun pada kenyataanya, bagian promosi masih berfokus pada cara dan pelaksanaan pemasaran untuk penjaringan konsumen tanpa memperhatikan elemen lain dalam divisi yang ada di perusahaan, yang akhirnya dapat mengakibatkan kurangnya optimal dalam bekerja di divisi yang lain karena perbedaan target kerja. Hasil penelitian ini yaitu, berdasarkan pengolahan data DCOR, kinerja demand chain management pada CV Malabar dengan pendekatan model Demand Chain Operations Reference (DCOR) sebesar 8,373 (baik) dengan hasil kinerja dari 14 KPI. Peramalan time series dengan menggunakan metode exponential smoothing meramalkan bahwa di periode berikutnya akan terdapat permintaan sebesar 15,024 ton kopi di CV Malabar. Kata Kunci: Kopi Malabar, Demand Chain Management, DCOR, MAD, MAPE, MSE vii ABSTRACT CV Malabar is located in Margamulya village, sub-district Pengalengan, West Java, which is a cooperative that manages 350 hectares of agricultural land in the Malabar mountains, which contains 220 farmer groups, which focus on types of arabica coffee. CV Malabar is one of the CVs who demand Malabar coffee production which is in great demand by customers from within the country and abroad. So that makes CV Malabar must be able to fulfill requests from customers. To meet the demand from customers, CV Malabar must produce coffee, but when the production process is carried out, CV Malabar often does not pay attention to the calculation of coffee production, so that the production results are excess from customer demand. So from these problems CV Malabar must conduct a performance appraisal. To conduct performance appraisals supported by the application of demand chain management to understand consumer needs and capture as many consumers as possible so that the company capacity of CV Malabar can be optimized. In addition to the marketing department which has an important role, several other divisions must coordinate with each other so that organizational trust can be developed to ensure quality and customer relationships. But in fact, the promotion section still focuses on the way and implementation of marketing for consumer networking without paying attention to other elements in the divisions in the company, which in turn can result in a lack of optimal working in other divisions due to differences in work targets. The results of this study are based on DCOR data processing, demand chain management performance at CV Malabar with the Demand Chain Operations Reference (DCOR) model approach of 8,373 (good) with the performance results of 14 KPIs. Time series forecasting using the exponential smoothing method predicts that in the next period there will be a demand for 15.024 tons of coffee in CV Malabar. Keywords: Malabar Coffee, Demand Chain Management, DCOR, MAD, MAPE, MSE
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 09 Mar 2022 02:15 |
| Last Modified: | 17 Jun 2022 01:36 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/220 |
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