HUTABARAT, GRESYA NOVITA and Annisawati, Asaretkha Adjane and Sugesti, Hesti (2023) PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA TRANSPORTASI KERETA ARGO PARAHYANGAN DI PT KAI DAERAH OPERASIONAL 2 BANDUNG JURUSAN BANDUNG – JAKARTA (1.4.4.23.029/GRE/P). Diploma thesis, ULBI.
Full text not available from this repository.Abstract
In Indonesia, the train is a means of land transportation that is most in demand compared to other means of transportation such as buses, travel, airplanes and ships. This is because the train is something that is very practical for Indonesian people in general. This study aims to determine the effect of price on customer satisfaction in Argo Parahyangan Train Transportation Services at PT KAI Operational Area 2 Bandung Bandung - Jakarta Department. The research method used is a quantitative research method with data collection techniques and distributing questionnaires online via Google form and obtained as many as 400 respondents. The sampling technique uses probability sampling with a simple random sampling approach. This study also uses a Likert Scale to describe variables into variable indicators. In processing data, this research uses SMART PLS software. The results of this study indicate that service quality and price has a positive and significant effect on customer satisfaction in Argo Parahyangan Train Transportation Services at PT KAI Operational Area 2 Bandung, Bandung - Jakarta Department Keywords: Service Quality, Price, Customer Satisfaction
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 07 Mar 2024 08:47 |
| Last Modified: | 07 Mar 2024 08:47 |
| URI: | http://eprint.ulbi.ac.id/id/eprint/2215 |
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