Darpiyan, Depi The Impact of Export Parcel Price, Parcel Service Quality, and Logistics Service Innovation on Purchasing Decisions and the Implications for Company Performance at PT PosIND KCU Denpasar. The Impact of Export Parcel Price, Parcel Service Quality, and Logistics Service Innovation on Purchasing Decisions and the Implications for Company Performance at PT PosIND KCU Denpasar.
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The Impact of Export Parcel Price, Parcel Service Quality, and Logistics Service Innovation on Purchasing Decisions and the Implications fo.pdf Download (484kB) |
Abstract
The author conducted a study on the export parcel revenue performance at PT PosIND KCU Denpasar, which has been continuously declining from 2022 to 2024. The ongoing decrease in revenue indicates an issue that will impact the performance of PT PosIND KCU Denpasar. This research aims to determine the effect of export parcel price, parcel service quality, and logistics service innovation on company performance with purchasing decision as an intervening variable. The method used in this causal research is PLS-SEM with data analysis using SmartPLS software. The population consists of 270 customers, and the sample size determined using the Slovin formula is 161 customers. The load factor and Cronbach’s Alpha values for all variables are above 0.700, indicating that all data are valid and reliable. The research results show a positive influence of export parcel price on purchasing decision, with a T Statistics value of 3.348 > 1.96 and a p-value of 0.001. There is a positive influence of parcel service quality on purchasing decision, with a T Statistics value of 2.473 > 1.96 and a p-value of 0.032 < 0.050. There is a positive influence of logistics service innovation on purchasing decision, with a T Statistics value of 2.301 and a p-value of 0.032 < 0.05. The study results indicate an R Square value of 0.553, meaning there is a positive and significant effect of export parcel price and parcel service quality on purchasing decision. Additionally, there is a positive and significant effect of purchasing decision on company performance, with a T Statistics value of 12.987 > 1.96 and a p-value of 0.000 < 0.05. PosIND must continue to innovate its services to acquire customers from competitors and increase revenue.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications T Technology > T Technology (General) |
| Divisions: | Fakultas Logistik, Teknologi dan Bisnis > Manajemen Logistik S2 > Prosiding |
| Depositing User: | mmlog ulbi S2 |
| Date Deposited: | 25 Nov 2024 04:17 |
| Last Modified: | 25 Nov 2024 04:17 |
| URI: | http://eprints.ulbi.ac.id/id/eprint/2750 |
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