Integrating Advance Technology and Logistics Customer Service for Optimal Logistics Performance: A Study at Shopee Express Pangalengan Branch

Nasrudin, Muhamad Faisal Integrating Advance Technology and Logistics Customer Service for Optimal Logistics Performance: A Study at Shopee Express Pangalengan Branch. Integrating Advance Technology and Logistics Customer Service for Optimal Logistics Performance: A Study at Shopee Express Pangalengan Branch.

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Abstract

The expansion of e-commerce has elevated the importance of package tracking and delivery for logistics companies, which now combined with cutting-edge technology with customer-focused services. This study examines the integration of Advance Technology (AT) and Logistics Customer Service (LCS) to optimize Logistics Performance (LP) at Shopee Express Pangalengan Branch. This research employed an explanatory cross-sectional survey approach, gathering data through questionnaires administered to 96 Shopee Express users located in Pangalengan. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. Findings revealed that both Advanced Technology and Logistics Customer Service significantly and positively impact logistics performance. Advance technology contributes through improved operational efficiency and shipment visibility, while Logistics Customer Service improves customer satisfaction and loyalty. The findings confirm the importance of integrating advanced technology and superior customer service in e-commerce logistics strategies. Practical implications include recommendations for continued investment in technology and improved customer service quality that enable e- commerce logistics companies to optimize their performance in the digital age.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications T Technology > T Technology (General)
Divisions:	Fakultas Logistik, Teknologi dan Bisnis > Manajemen Logistik S2 > Prosiding
Depositing User:	mmlog ulbi S2
Date Deposited:	25 Nov 2024 04:18
Last Modified:	25 Nov 2024 04:18
URI:	http://eprints.ulbi.ac.id/id/eprint/2752

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