Sudrajat, Yogi The Influence of Organizational Ambidexterity, Business Strategies, and Supplier Performance on Customer Satisfaction, and Its Implications on Logistics Performance at Bandung Main Branch Office of PosIND. The Influence of Organizational Ambidexterity, Business Strategies, and Supplier Performance on Customer Satisfaction, and Its Implications on Logistics Performance at Bandung Main Branch Office of PosIND.
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Abstract
This research aims to determine the influence of organizational ambidexterity, business strategies, and supplier performance on logistics customer satisfaction at Bandung Main Branch Office of PosIND and the influence of customer satisfaction on logistics performance at Bandung Main Branch Office of PosIND. The total population is 440 customers. The number of respondents was 210 customers determined using the Slovin method. The research results prove that there is a positive and insignificant influence of organizational ambidexterity on customer satisfaction. Business strategies influence customer satisfaction positively and significantly. Supplier performance influences customer satisfaction positively and not significantly. Organizational ambidexterity, business strategies, and supplier performance influence customer satisfaction positively and significantly. Customer satisfaction affects performance positively and significantly. Based on the results of the research that has been carried out, what should be improved is exploiting the strengths possessed by Bandung Main Branch Office of PosIND and exploring opportunities that exist outside Bandung Main Branch Office of PosIND. PosIND has succeeded in proving that the business strategies implemented influenced customer satisfaction. Currently, PosIND is also implementing a digital transformation strategy and establishing green logistics. It would be good if there were other researchers who conducted research related to PosIND's business strategies in the form of Digital Transformation and Green Logistics.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications T Technology > T Technology (General) |
| Divisions: | Fakultas Logistik, Teknologi dan Bisnis > Manajemen Logistik S2 > Prosiding |
| Depositing User: | mmlog ulbi S2 |
| Date Deposited: | 25 Nov 2024 04:15 |
| Last Modified: | 25 Nov 2024 04:15 |
| URI: | http://eprints.ulbi.ac.id/id/eprint/2758 |
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