[PDF][PDF] Analysis of Tourism Destination Image Value Creation through Emotion on Spa Health Tourism in Bandung West Java
AD Anggraeni, SF Widyana - 2022 - scitepress.org
2022•scitepress.org
The purpose of the study was to develop a behavioral intention model of urban tourists in
visiting Health Spa tourism during the Covid-19 pandemic in Bandung City. The city of
Bandung has its own charm through Spa health tourism, lots of tourists visit while relaxing by
enjoying the Spa in Bandung. This is also supported by the Minister of Culture and Tourism
who held an event titled Spa & Wellness Tourism Award 2019 which was at Spa industry
business players. Factors identified in the study include tourist emotion and tourist …
visiting Health Spa tourism during the Covid-19 pandemic in Bandung City. The city of
Bandung has its own charm through Spa health tourism, lots of tourists visit while relaxing by
enjoying the Spa in Bandung. This is also supported by the Minister of Culture and Tourism
who held an event titled Spa & Wellness Tourism Award 2019 which was at Spa industry
business players. Factors identified in the study include tourist emotion and tourist …
Abstract
The purpose of the study was to develop a behavioral intention model of urban tourists in visiting Health Spa tourism during the Covid-19 pandemic in Bandung City. The city of Bandung has its own charm through Spa health tourism, lots of tourists visit while relaxing by enjoying the Spa in Bandung. This is also supported by the Minister of Culture and Tourism who held an event titled Spa & Wellness Tourism Award 2019 which was at Spa industry business players. Factors identified in the study include tourist emotion and tourist destination image. The goal is set based on the problem of knowing the factors that influence the behavioral intentions of tourists in the new normal era. The data collection method is in the form of a questionnaire with a sample of 70 samples. The data processing method uses simple data analysis using SPSS and the Regression and Correlation method to determine the relationship between factors that influence behavioral intentions in the new normal era. The results of the study found that there was an influence of Tourist Emotion and Tourist destination image through Behavioral intention.
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