Analysis of Tourism Destination Image Value Creation through Emotion on Spa Health Tourism in Bandung West Java

Anggraeni, Angga Dewi and Widyana, Suci Fika Analysis of Tourism Destination Image Value Creation through Emotion on Spa Health Tourism in Bandung West Java. Proceedings of the 3rd International Conference on Applied Economics and Social Science, 1. pp. 236-241. ISSN 2352-5398

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Abstract

The purpose of the study was to develop a behavioral intention model of urban tourists in visiting Health Spa tourism during the Covid-19 pandemic in Bandung City. The city of Bandung has its own charm through Spa health tourism, lots of tourists visit while relaxing by enjoying the Spa in Bandung. This is also supported by the Minister of Culture and Tourism who held an event titled Spa & Wellness Tourism Award 2019 which was at Spa industry business players. Factors identified in the study include tourist emotion and tourist destination image. The goal is set based on the problem of knowing the factors that influence the behavioral intentions of tourists in the new normal era. The data collection method is in the form of a questionnaire with a sample of 70 samples. The data processing method uses simple data analysis using SPSS and the Regression and Correlation method to determine the relationship between factors that influence behavioral intentions in the new normal era. The results of the study found that there was an influence of Tourist Emotion and Tourist destination image through Behavioral intention.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Mr Joko Susanto
Date Deposited:	01 Jul 2025 08:10
Last Modified:	01 Jul 2025 08:10
URI:	http://eprints.ulbi.ac.id/id/eprint/3248

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