PENGARUH CONTENT MARKETING DI INSTAGRAM UNTUK MENINGKATKAN BRAND AWARENESS JASA EVENT ORGANIZER AULIACORP (TA.6.25.020)

NURSUKMA, AIDA FATYA (2025) PENGARUH CONTENT MARKETING DI INSTAGRAM UNTUK MENINGKATKAN BRAND AWARENESS JASA EVENT ORGANIZER AULIACORP (TA.6.25.020). Diploma thesis, UNIVERSITAS LOGISTIK DAN BISNIS INTERNASIONAL.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh content marketing di instagram terhadap brand awareness jasa event organizer Auliacorp. Instagram sebagai media sosial berbasis visual, memiliki kapasitas untuk meningkatkan kesadaran merek melalui konten yang menarik, informatif dan relevan. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 100 responden yang telah ditentukan dengan rumus slovin yang mewakili total populasi sebesar 3.187 pengikut instagram Auliacorp. Analisis data dalam penelitian ini dengan menggunakan analisis regresi linier sederhana. Hasil dari analisis regresi linier sederhana sebesar 64,2% menunjukkan bahwa content marketing berpengaruh positif signifikan terhadap brand awareness. Kata Kunci: Content Marketing, Instagram, Brand Awareness, Auliacorp ABSTRACT This study aims to determine the effect of content marketing on instagram on brand awareness of Auliacorp event organizer services. Instagram as a visual- based social media, has the capacity to increase brand awareness through interesting, informative and relevant content. This research uses quatitative methods with data collection techniques through questionnaires distributed to 100 respondents who have been determined by the slovin formula which represents a population of 3.187 Auliacorp instagram followers. Data analysis in this study used simple linear regression analysis. The results of the simple linear regression analysis of 0,642 or 64,2% indicate that content marketing has a positive sighificant effect on brand awareness. Keyword: Content Marketing, Instagram, Brand Awareness, Auliacorp

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HF Commerce
Divisions: Sekolah Vokasi > Manajemen Pemasaran D3
Depositing User: PKL TIGA TIGA
Date Deposited: 22 Jul 2026 06:48
Last Modified: 22 Jul 2026 06:48
URI: http://eprints.ulbi.ac.id/id/eprint/4165

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