Analysis of Factors That Influence the Effectiveness of Export Performance (Case Study at PT. Sinergi Mitra Lestari Indonesia)

Adawiyah, Anida Wafiq (2024) Analysis of Factors That Influence the Effectiveness of Export Performance (Case Study at PT. Sinergi Mitra Lestari Indonesia). Analysis of Factors That Influence the Effectiveness of Export Performance (Case Study at PT. Sinergi Mitra Lestari Indonesia).

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Abstract

Exports are one of the important activities that influence a country's economic growth. For companies, especially those engaged in international trade, effective export performance is the key to achieving success and global competitiveness. This research aims to analyze the factors that influence the effectiveness of export performance, with a focus on the company PT Sinergi Mitra Lestari (SMLI). This research identifies and evaluates various internal and external factors that contribute to export performance. The internal factors analyzed include product quality, innovation, marketing strategy, operational efficiency, and human resource management. Meanwhile, external factors include government policies, global economic conditions, exchange rate fluctuations, and diplomatic relations between countries. This research methodology uses a quantitative approach by collecting data through surveys and statistical analysis. The data obtained was analyzed to measure the influence of each factor on the effectiveness of PT SMLI's export performance. The research results show that product quality and innovation have a significant influence on increasing export value. Apart from that, effective marketing strategies and competent human resource management also contribute greatly to achieving optimal export performance. This research concludes that to increase the effectiveness of export performance, PT SMLI needs to focus on improving product quality, innovation, and developing appropriate marketing strategies. Support from government policies and global economic stability are also very important in creating a conducive environment for export activities. It is hoped that the recommendations resulting from this research can help PT SMLI and similar companies in formulating more effective strategies to improve export performance and competitiveness in international markets.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Logistik, Teknologi dan Bisnis > Manajemen Logistik S2 > Prosiding
Depositing User: mmlog ulbi S2
Date Deposited: 25 Nov 2024 04:13
Last Modified: 25 Nov 2024 07:57
URI: http://eprints.ulbi.ac.id/id/eprint/2747

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