Employer Branding Strategy to Increase Employee Engagement (Study at Private State-Owned Enterprises in Indonesia)

Widyana, Suci Fika and Yuniarsih, Tjutju and Ahman, Eeng and Disman, . (2021) Employer Branding Strategy to Increase Employee Engagement (Study at Private State-Owned Enterprises in Indonesia). Advances in Economics, Business and Management Research, 187. ISSN 2352-5428

	Text (Article) buktidokumenpenelitian879600418068501Gasal20212022 (2).pdf Download (370kB)
	Text (Plagiarism Checker Report) view - Supplemental Material Download (47kB)

Abstract

Indonesia has begun to apply the concept of employee engagement in every organization, including State-Owned Enterprises (BUMN). Research shows that the higher employee engagement drives organizational performance. The company's growth depends on how the ability of human assets are able to adapt the changes of business environment, to create new ideas, to innovate and to develop products, which lead to the company's competitive advantage.The author perceives that engaging is used as one of the basic emerged organization such as in one of the State-Owned Enterprises’ phenomena in Indonesia. In business competition, a company does not only need employees who have high job satisfaction, but also a strong employer branding to increase employee engagement due to customer satisfaction. The methodology of this study used was descriptive survey method. The technique analysis used was a questionnaire.The result of the study showed that employer branding and job satisfaction have a positive effect on employee engagement. The author concludes that job satisfaction is the mediator for employer branding to create employee engagement, and will improve employee engagement directly.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Mr Joko Susanto
Date Deposited:	02 Jul 2025 04:48
Last Modified:	02 Jul 2025 04:48
URI:	http://eprints.ulbi.ac.id/id/eprint/3250

Actions (login required)

View Item