PENGARUH FASILITAS HOTEL TERHADAP LOYALITAS TAMU DI HOTEL DE PAVILJOEN BANDUNG (TA.6.25.013)

RAMADAN, HUDRI (2025) PENGARUH FASILITAS HOTEL TERHADAP LOYALITAS TAMU DI HOTEL DE PAVILJOEN BANDUNG (TA.6.25.013). Diploma thesis, UNIVERSITAS LOGISTIK DAN BISNIS INTERNASIONAL.

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Abstract

ABSTRAK Hotel De Paviljoen Bandung adalah salah satu hotel bintang yang menyediakan berbagai fasilitas untuk membuat pengalaman tamu lebih nyaman. Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh fasilitas hotel terhadap loyalitas tamu. Fasilitas yang dianalisis mencakup kamar, restoran, area rekreasi, serta layanan seperti WiFi dan tempat parkir. Penelitian menggunakan metode kuantitatif dengan memberikan kuesioner kepada 100 tamu yang pernah menginap di Hotel De Paviljoen Bandung. Data kemudian dianalisis menggunakan regresi linear sederhana untuk melihat hubungan antara variabel fasilitas (X) dan loyalitas tamu (Y). Hasil menunjukkan bahwa fasilitas hotel berpengaruh positif dan signifikan terhadap loyalitas tamu, dengan koefisien determinasi (R²) sebesar 0,65 atau 65%. Artinya, fasilitas yang memadai dan berkualitas dapat meningkatkan kemungkinan tamu kembali menginap atau merekomendasikan hotel kepada orang lain. Temuan ini sesuai dengan teori yang menyatakan bahwa kualitas fasilitas adalah faktor penting dalam membangun loyalitas pelanggan di bidang perhotelan. Hotel De Paviljoen Bandung dianjurkan untuk terus memperbaiki dan merawat fasilitasnya serta memperhatikan hal-hal kecil yang bisa meningkatkan pengalaman tamu. Kata Kunci: Fasilitas Hotel, Loyalitas Tamu, Kepuasan Pelanggan, Manajemen Bisnis, Hotel De Paviljoen ABSTRACT Hotel De Paviljoen Bandung is one of the star hotels that offers various facilities to improve guest comfort. This study aims to analyze how much influence hotel facilities have on the loyalty of guests who stay overnight. The facilities studied include rooms, restaurants, recreation areas, and additional services such as WiFi and parking. The research method uses a quantitative approach by distributing questionnaires to 100 guests who have stayed at Hotel De Paviljoen Bandung. The data were analyzed using simple linear regression to see the relationship between facility variables (X) and guest loyalty (Y). The results showed that hotel facilities have a positive and significant influence on guest loyalty, with a coefficient of determination (R²) of 0.65 or 65%. This means that adequate and quality facilities can increase the likelihood of guests to return to stay or recommend the hotel to others. This finding is in line with the theory which states that facility quality is one of the key factors in building customer loyalty in the hospitality industry. Hotel De Paviljoen Bandung is advised to continue updating and maintaining its facilities, as well as paying attention to small details that can enhance the guest experience. Keywords: Hotel Facilities, Guest Loyalty, Customer Satisfaction, Business Management, Hotel De Paviljoen

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HF Commerce
Divisions: Sekolah Vokasi > Manajemen Pemasaran D3
Depositing User: PKL TIGA TIGA
Date Deposited: 17 Jul 2026 04:28
Last Modified: 17 Jul 2026 04:28
URI: http://eprints.ulbi.ac.id/id/eprint/4159

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