PERANCANGAN WEBSITE SEBAGAI MEDIA INFORMASI DAN BRAND AWARNESS BERBASIS WORDPRESS PADA LEGAM JEWERY (TA.6.25.022)

SYIFA, JELITA NABILA (2025) PERANCANGAN WEBSITE SEBAGAI MEDIA INFORMASI DAN BRAND AWARNESS BERBASIS WORDPRESS PADA LEGAM JEWERY (TA.6.25.022). Diploma thesis, UNIVERSITAS LOGISTIK DAN BISNIS INTERNASIONAL.

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Abstract

ABSTRAK Perkembangan teknologi informasi yang pesat telah mendorong banyak pelaku bisnis, termasuk usaha mikro, kecil, dan menengah (UMKM), untuk memanfaatkan media digital sebagai sarana promosi dan penyampaian informasi. Salah satu media yang efektif dalam mendukung kegiatan peningkatan brand awareness dan komunikasi perusahaan adalah website. Perancangan ini bertujuan untuk merancang website informasi dan representasi brand visual berbasis WordPress pada Legam Jewelry. Sebuah UMKM yang bergerak di bidang perhiasan handmade. Perancangan menggunakan metode waterfall dan IPO (input, proses, output) dilakukan melalui tahapan perancangan yaitu riset, desain sistem dan tampilan, implementasi sistem, pengujian, hingga tahapan peluncuran. Hasil dari perancangan ini website berhasil di rancang sebagai media informasi dan brand awareness Legam Jewelry, visual website merepresentasikan identitas dari brand legam, dan website beroperasi dengan baik setelah melalui tahapan pengujian yaitu aspek responsivitas dan pengalaman pengguna (user experience) telah diperhatikan dengan menguji tampilan di berbagai perangkat. Selain itu, rancangan website ini juga menjadi solusi digital yang mudah dikelola oleh pemilik usaha tanpa memerlukan keahlian teknis yang tinggi. Kata Kunci : Website, WordPress, Brand Awareness, Perancangan, Media Informasi. iii Universitas Logistik dan Bisnis Internasional ABSTRACT The rapid development of information technology has driven many business actors, including micro, small, and medium enterprises (MSMEs), to utilize digital media as a means of promotion and information delivery. One of the effective media in supporting brand awareness enhancement activities and corporate communication is a website. This design aims to create an information website and visual brand representation based on WordPress for Legam Jewelry. An MSME that operates in the handmade jewelry sector. The design uses the waterfall method and IPO (input, process, output) conducted through design stages including research, system and interface design, system implementation, testing, to the launch stage. The results of this design show that the website was successfully designed as an information medium and brand awareness tool for Legam Jewelry, the website visual represents the identity of the Legam brand, and the website operates well after going through testing stages where responsiveness aspects and user experience have been considered by testing the display on various devices. In addition, this website design also becomes a digital solution that is easy to manage by business owners without requiring high technical expertise. Keywords : Website, WordPress, Brand Awareness, Design, Information Media.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HF Commerce
Divisions: Sekolah Vokasi > Manajemen Pemasaran D3
Depositing User: PKL TIGA TIGA
Date Deposited: 22 Jul 2026 07:57
Last Modified: 22 Jul 2026 07:57
URI: http://eprints.ulbi.ac.id/id/eprint/4168

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